Website design and redesign
Websites for accountants that turn visitors into enquiries
Websites for accountants have one job: turning the people who find you into enquiries. Your website is often the first thing a prospect sees after a referral or a search. Whether you need a new site or a redesign of the one you have, we build accountant websites that explain clearly what you do, who you do it for and why a business owner should call you rather than the next firm.
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Good accountant website design starts with the clients you want, not with colours or templates. The site should load quickly on a phone, show your specialisms in the first screen, prove you are credible and make it easy to get in touch. Everything else supports those four jobs.
Why do most accountancy websites fail to bring in enquiries?
Many practice websites were built once and left alone. They list every service in the same tone, use stock photos of calculators and bury the contact details at the bottom of the page.
A business owner comparing three firms has no reason to pick yours. They default to whoever seems cheapest or easiest, and that is rarely the client you wanted.
What goes into our accountant website design?
- A clear first screen. Who you help, what you do for them and one obvious next step.
- Service pages that sell properly. Separate pages for the work you want more of, such as management accounts, R&D claims or landlord tax.
- Proof in the right places. Reviews, qualifications and client outcomes placed where hesitant visitors look for them.
- An enquiry form that screens prospects. A few short questions so you know the size and needs of a prospect before you call back.
- Speed and accessibility. Lightweight pages that load quickly on mobile data and meet accessibility basics.
- Built to be found on Google. Page titles, descriptions, links between pages and the background code Google reads, all set up before launch.
How is the website design process run?
We start with a call about your firm, your best clients and the work you want to grow. From that we plan the pages and write the copy, so you are reviewing words rather than a blank page.
Next comes the design, shown to you on desktop and mobile before anything is built. After launch we track enquiries from day one, so you can see whether the new site is doing its job.
What does a new accountancy website cost?
Website builds are part of our Foundation package, paid as a fixed monthly fee rather than one large invoice. We agree the scope and fee after your free practice review.
Does the website include SEO?
Every site launches set up correctly for Google. To grow enquiries from search over time, most firms add our SEO for accountants service, and many also want to be named in AI search answers.
Website design questions
How long does a new accountancy website take?
Most builds take four to eight weeks from the first call to going live. The biggest variable is how quickly we can agree the copy, so we write it for you and keep review rounds short.
Can you redesign our existing website rather than start again?
Yes. We review what you have, keep any pages that already bring in enquiries or rank on Google, and rebuild the rest. Old page addresses are redirected so nothing that already works is lost.
Can you work with our existing domain and email?
Yes. We keep your domain and leave your email exactly as it is. We redirect old page addresses to the new ones so you keep any Google rankings you already have.
Will we be able to edit the website ourselves?
Yes. You can update team members, fees and news without touching code, and we handle anything structural. Many firms prefer to send changes to us and let us do it.
Do you use templates?
We use a proven structure for how pages flow, because it works for enquiries. The words, design details, services and photography are specific to your firm, so it will not look like a template.
Want a website that brings in work?
Book a free 30-minute practice review. We will look at your website, where you appear in Google and the work you want more of, then tell you honestly what we would change first.