Marketing for accountants in Manchester

Why is Manchester harder than a smaller town?

Because there are far more firms chasing the same words. A broad search like "accountant Manchester" is fought over by large firms with long-established websites. Trying to win it head on, from a standing start, usually wastes months.

The better route is to be specific. "Accountant for creative agencies in Manchester" or "accountant in Stockport for tradespeople" has fewer competitors, and the person searching it is far more likely to become a client.

How do we pick the right angle for your firm?

We start with your existing client list. If a third of your fees already come from one sector, such as hospitality, healthcare or construction, that is often the niche to lead with. We then check what people in that niche actually search for and which firms appear for it today.

From there we build a page for each service and area worth winning, written for that audience rather than for "all businesses".

Which parts of Greater Manchester do we cover?

The city centre and the boroughs around it, including Salford, Trafford, Stockport, Bolton, Bury, Oldham, Rochdale, Wigan and Tameside. Local searches often happen at borough or town level, so a firm based in Bolton should usually rank for Bolton first, not for Manchester.

How do we work with Manchester firms?

Remotely, by video call. We know the North West market from our base in Blackburn, but planning sessions, draft reviews and monthly catch-ups all happen online, so they fit around your diary.

See how we approach SEO for accountants, or how an outsourced marketing department could run everything for you.