Foundation
For practices that need a website worth sending people to.
What is includedFor UK accounting practices
Marketing for accountants that fills your diary with the right clients
REYS Marketing designs websites, wins Google rankings, runs Google and Meta ads and manages social media for UK accounting firms, or runs your whole marketing department. We started in accountancy, so we know which clients grow a practice and which ones quietly drain it.
- Founded by an accountant
- Fixed monthly fees
- No minimum contract
Short answer
REYS Marketing is a UK marketing agency that works only with accounting firms. We build websites that turn visitors into enquiries, write pages that rank in Google and make your practice easy for Google and AI assistants to recommend, so you get steady enquiries from the clients you want.
The cost of standing still
What does weak marketing cost an accounting practice?
Most firms do not notice it happening. There is no single bad month, just a slow drift towards the wrong clients and a diary that depends on luck.
Unpredictable new business
When referrals slow down, so does growth, and you cannot plan hires or capacity around new work you cannot forecast.
Enquiries that only ask about price
A website that looks like everyone else's attracts people comparing you with the cheapest online option rather than valuing advice.
Partners doing marketing at midnight
Posting on LinkedIn and rewriting web pages after a full day of client work is not a good use of a partner's time.
Invisible in AI answers
Business owners now ask ChatGPT, Gemini and Google's AI Overviews to recommend an accountant. If your firm is never named, you are not even shortlisted.
Agencies that get the details wrong
Generic marketers mix up bookkeeping and accounts, or promise tax outcomes you cannot stand behind. You end up rewriting everything yourself.
Good clients choosing a competitor
The firm down the road is not better than you. Its marketing simply explains what it does more clearly and shows up first.
What you get
What does good accountancy marketing change for your practice?
The aim is simple: more conversations with businesses that suit your firm, and fewer with ones that do not. That is what lead generation for accountants should mean. Here is what it looks like day to day.
Book a free practice review- Enquiries you want to answer. Pages built for the sectors, sizes and services you choose, so the right prospects find you.
- Shorter first calls. Prospects arrive already understanding how you work and roughly what you charge.
- A website you are proud to share. Clean, fast and credible on a phone, which is where most people will first see it.
- Found in search and in AI answers. Visibility in Google and in assistants for the services that earn you the most.
- Numbers in plain English. A monthly report showing enquiries, where they came from and what we are doing next.
Why REYS
Why choose an accountant-led marketing agency?
We know the January rush, the awkward fee conversations and the client who emails at 11pm about a missing receipt. That understanding shapes everything we build, from the services we put first on your homepage to the questions your enquiry form asks.
Because we understand compliance work, advisory, MTD and the realities of fixed fees, we can write accurately about your services without you having to explain the basics. You review, approve and get back to client work.
More about REYSThe plan
How does working with REYS Marketing work?
Three steps, with no long briefing documents and no jargon.
- 1
Book a practice review
A free 30-minute call. We look at your website, where you appear in search and which clients you want more of, then share what we found.
- 2
Get your 90-day plan
A written plan with the pages, searches to target and the changes that will make the biggest difference in your first three months, plus a fixed monthly fee. No surprises later.
- 3
Watch enquiries grow
We build, publish and improve every month. You see each enquiry, where it came from, and what we are changing next.
Our approach
Why do good accounting firms struggle to win the right clients?
At REYS Marketing, we know you want to run a practice that grows on your terms. That means a dependable flow of clients who value advice rather than the cheapest compliance package.
The problem is that most accountancy websites read the same, and generalist agencies do not understand what a good client looks like for a firm like yours. So growth depends on referrals and hoping the next one fits.
We believe a skilled practice should not have to compete on price alone. We understand because we come from the profession. That is why we build every page around the work you want more of.
Book a review, get a clear 90-day plan, then let us run it. Stop waiting for referrals to pick up, and start choosing who you work with.
Packages
Which marketing package suits your firm?
Every package has a fixed monthly fee agreed before we start. Full details are on the pricing page.
Growth
For firms ready for a steady flow of new enquiries.
What is includedMarketing Department
Your whole marketing department, run for you.
What is includedQuestions practice owners ask
Most of our work comes from referrals. Why would we need marketing?
Referrals are valuable, but you cannot control how many arrive or whether they fit the work you want. Referred prospects also tend to look you up before they call, so a weak website quietly loses some of them. Good marketing adds a second, predictable source and helps more of the referrals you already get turn into signed engagement letters. Our guide on how to get more clients for your accounting firm sets out where to start.
We paid an agency before and saw nothing. What is different here?
We report on enquiries and new clients, not on how many people saw your name or where you rank for searches nobody makes. Every enquiry is tracked to its source, so you can see what is working. Because we come from accountancy, we also write about your services accurately, so you are not left rewriting what we send you.
Is SEO too slow to be worth it?
It is slower than paid ads, and anyone promising page one in a few weeks is not being straight with you. We start with specific, lower-competition searches that can bring enquiries sooner, then build towards the broader terms. Unlike ads, the pages keep working after they are published.
How much of our time will this take?
Very little. One call at the start so we understand your firm and the clients you want, a quick review of drafts before anything goes live, and a short monthly check-in. We write, build and publish everything.
Do you work with firms across the UK?
Yes. We work remotely with practices anywhere in the UK, from sole practitioners to multi-office firms. Where location matters for search, such as "accountant in Leeds", we build pages for the towns you actually serve.
Ready for enquiries from the clients you actually want?
Book a free 30-minute practice review. We will look at your website, where you appear in Google and the work you want more of, then tell you honestly what we would change first.