Paid advertising
Google Ads for accountants that pay for themselves
SEO builds steady enquiries over months. Google Ads for accountants, alongside Meta ads, can put your firm in front of the right business owners this week. We run Google and Meta (Facebook and Instagram) campaigns for UK accounting practices, and judge them on one thing: what each genuine enquiry costs you.
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Google Ads for accountants, and Meta ads on Facebook and Instagram, are campaigns that show your firm to people actively looking for an accountant or matching your ideal client profile. You usually pay each time someone clicks, so the skill is choosing the right searches and people, and sending them to a page that turns visits into enquiries.
When do paid ads make sense for an accounting firm?
Ads work best when you need enquiries quickly, want to test demand for a new service, or are launching in a new town before your SEO has caught up. They also help firms with a clear niche, such as contractors or e-commerce sellers, reach those people directly.
They are a poor fit if your website does not turn visitors into enquiries. Paying to send people to a weak page wastes money, which is why we check the page each ad sends people to before spending a pound.
What does our paid ads service include?
- Campaign strategy. Which platform, which services and which locations to target first, based on your capacity and fees.
- Google Ads. Ads on searches from people ready to hire an accountant, while blocking searches from students and job seekers so you do not pay for them.
- Meta Ads. Facebook and Instagram campaigns for local and personal tax services.
- A dedicated page for each campaign. Focused pages for each campaign, written to match the ad and make booking a call easy.
- Every enquiry traced to its ad. Every form, call and booking tied back to the ad that produced it.
How do you keep advertising costs under control?
We agree a monthly budget cap with you, start with a small test, and only increase spend on what produces enquiries at a cost you are happy with. Anything that is not producing enquiries is cut early. Because you know what a new client is worth in annual fees, you can judge the spend like any other investment. Your monthly report shows spend, enquiries and cost per enquiry in plain English.
Are there rules on how accountants can advertise?
Yes. Professional bodies such as ICAEW and ACCA expect members' advertising to be accurate and not misleading, and the UK advertising codes apply to every business. We write ads that make claims you can stand behind, and you approve every ad before it runs.
Which packages include paid ads?
Growth includes Google or Meta ads management, and the Marketing Department package includes both. Ad spend is always paid separately, straight to the platform. For long-term, lower-cost enquiries, combine ads with SEO for accountants.
Paid ads questions
How much should an accounting firm spend on ads?
It depends on your area, your services and how many new clients you can take on. We agree a test budget with you before anything goes live, then adjust it based on the cost of each real enquiry. The ad spend is paid directly to Google, LinkedIn or Meta and is separate from our management fee.
Which platform works best for accountants?
Google Ads usually comes first, because it reaches people already searching for an accountant. Meta (Facebook and Instagram) reaches business owners by area, industry and interests, and works especially well for local, consumer-facing services such as self assessment or landlord tax.
How quickly can paid ads bring in enquiries?
Campaigns can start producing enquiries within the first few weeks of going live, much faster than SEO. The first month is mostly learning which searches and people turn into enquiries, so expect costs to fall as the campaign is refined.
Do we keep ownership of the ad accounts?
Yes. Campaigns run in ad accounts that belong to your firm, so you keep the account, the data and the history if you ever stop working with us.
Want enquiries sooner?
In your free practice review we will look at what competitors in your area are bidding on and tell you honestly whether ads are worth it for your firm.