About REYS

A marketing agency for accountants, led by an accountant

REYS is a marketing agency for accountants and nobody else. Most UK accountancy practices rely almost entirely on word-of-mouth referrals, and REYS Marketing helps firm owners replace that uncertainty with a predictable way of winning new clients.

Why are referrals not enough for a growing practice?

Referrals are welcome, but you cannot control when they arrive or how many there will be. They also tend to bring low-margin compliance work, rather than the higher-fee advisory clients most partners want more of.

A practice that depends on them alone cannot plan hiring, capacity or growth with any confidence.

What does REYS Marketing do?

We help UK firm owners win new clients in a steady, predictable way. Our work covers six services:

  • Website design and redesign. Turning your website into something that wins work while you are busy with clients, and explains clearly why a business should choose you over local competitors. See websites for accountants.
  • Search engine optimisation. Putting your practice in front of company directors when they search Google, and increasingly AI assistants, for a new accountant. See SEO for accountants and AI search.
  • Google and Meta ads. Targeted campaigns on Google, Facebook and Instagram for firms that want enquiries faster than search alone can deliver. See Google Ads for accountants.
  • Social media management. Professional posts written and published for you, so prospects checking you out see an active firm. See social media for accountants.
  • Outsourced marketing department. All of the above planned and run together for one fixed monthly fee. See outsourced marketing.

Why does REYS work only with accountants?

Specialising means we do not spend your fees learning what a self assessment is or why a dormant company is not a growth client. We already know the services, the language, the busy seasons and the compliance rules that shape what a firm can say.

It also means the pages we write for you are accurate. We check figures against official sources and never invent client stories, reviews or credentials.

How do we judge our own work?

We skip the technical talk and focus on what matters to your practice: better enquiries, higher fees and predictable growth. We judge ourselves by the enquiries we help you win. Google positions and visitor numbers are useful along the way, but every monthly report leads with the number of real conversations your website started and where they came from.

What do we believe?

  • Honest advice, including telling you when marketing is not the problem.
  • Plain English in every report and every page.
  • Fixed fees agreed up front.
  • Accuracy over hype, always.

Talk to someone who knows accountancy

Book a free 30-minute practice review. We will look at your website, where you appear in Google and the work you want more of, then tell you honestly what we would change first.